Key Performance Indicators
Sponsors Analyzed
8
↑ all sponsors covered
Avg Sponsor ROI
280%
↑ vs. 180% target
Visit-to-Lead Rate
18%
→ industry avg: 12%
Renewal Likelihood
87%
↑ based on ROI data
Total Leads Attr.
312
↑ 18% across all sponsors
Sponsor ROI & Performance Comparison
Sponsor ROI Comparison
Return on investment per sponsor · Green = above target (180%)
Investment vs. Return
Budget share vs. lead generation share
Top Tier (ROI >300%)
338%
Mid Tier (180–300%)
338%
Below Target (<180%)
225%
Sponsor Scorecard
Key metrics per sponsor at a glance
| Sponsor | ROI | Leads | Renew |
|---|---|---|---|
| Sponsor A | 420% | 68 | ✓ |
| Sponsor B | 355% | 54 | ✓ |
| Sponsor C | 290% | 47 | ✓ |
| Sponsor D | 241% | 41 | ~ |
| Sponsor E | 198% | 38 | ~ |
| Sponsor F | 187% | 34 | ~ |
| Sponsor G | 142% | 18 | ✗ |
| Sponsor H | 98% | 12 | ✗ |
Visit-to-Lead Conversion & Traffic Analysis
Visit-to-Lead Rate by Sponsor
Percentage of booth visitors that converted to leads per sponsor
Lead Attribution by Sponsor
Share of total leads generated per sponsor
Sponsor A
68
Sponsor B
54
Sponsor C
47
Sponsor D
41
Others
102
$15K
Total Investment
$57K
Projected Return
Strategic Insights
💰
ROI Justification Built In
Every sponsor gets a custom ROI report showing exactly what their investment returned — making renewal conversations data-driven.
🏆
Top 3 Sponsors Generated 54%
Sponsors A, B, and C combined for 169 leads at above-target ROI — clear signals for priority renewals and upsells.
⚠️
2 Sponsors Below Target
Sponsors G and H delivered below 180% ROI threshold. EVEM recommends renegotiating packages or redirecting budget.
📊
18% Visit-to-Lead Rate
50% above the 12% industry average — validating booth strategy and staff training effectiveness across sponsor activations.